Internship Graphic Design Social Media Merchandise Design Print & Production

 

New York City 
Department of Transportation


TIMELINE

June 2025 - August 2025



Reflection

At the NYC Department of Transportation, I worked across publication design, social media marketing, merchandise, and print & production design for citywide initiatives, including the NYC Accessibility Guide, Macy’s Thanksgiving Day Parade tickets, street sign drop promotions, and event signage.

Designing for New Yorkers across different ages, abilities, and communities taught me to balance creativity with clarity and accessibility. Seeing my work come to life throughout the city made me realize how much design can impact people's everyday experiences, from how they navigate the streets to how they connect with New York itself.

ROLE

Graphic Design Intern

TEAM

NYC DOT Design Team with David Moidel (Executive Director of Creative Services), Kim Sillen (Designer), Jill Weidman, alongside members of the Marketing and Events teams.


Publication & Information Design System

1. Navigate NYC with Confidence

Context

Navigate NYC with Confidence is an accessible transportation guide, helping New Yorkers navigate the city with greater clarity, ease, and confidence. 

The guide was officially published by NYC DOT and is available to view in full on its website.

Covering everything from public transit and fare assistance to accessible pedestrian crossings, the guide brings together visual storytelling and functional communication to make essential information more approachable for diverse audiences.

Team

  • Solo project

Skills

  • Adobe InDesign
  • Adobe Photoshop













Design System
I developed a color-coded editorial system that organizes complex transportation information into distinct chapters. 
Through consistent typography, structured information layouts, and purposeful photo treatment, I established a clear visual hierarchy that makes content easy to navigate and understand.


Example Spreads from the Booklet








Social Media Marketing
2. Street Sign Drop Promotional Design 

Context

Designed promotional graphics for @nyc_dot’s limited-edition street sign drops, creating engaging social media visuals that build anticipation and encourage audience interaction.

Team

  • Solo Project

Skills

  • Adobe Photoshop






Print & Production Design

3.  Merchandise Design for Vision Zero Tote Bag

Context

Designed sports-inspired merchandise for NYC DOT’s Vision Zero initiative, combining bold typography and basketball, baseball, and soccer graphics to communicate a road safety message through a playful, wearable design.

Team

  • Solo project

Skills

  • Adobe Illustrator
  • Adobe Photoshop











4. Macy’s Thanksgiving Day Parade Ticket Design

Context

Designed admission tickets for NYC DOT employees attending the 2025 Macy’s Thanksgiving Day Parade from designated DOT viewing seats. Combined bold typography, layered imagery, and festive colors with holographic foil details to create a memorable, collectible ticket for the annual event.

Team

  • Solo project

Skills

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign







More Projects



Peacock, NBCUniversal

SONOSPHERE