Internship
 Brand Design
 Entertainment On-Platform CRM Marketing Film


Peacock
(NBCUniversal)


TIMELINE

Sept 2025 - May 2026



Reflection

Working within an in-house brand team taught me how to balance multiple projects, adapt to shifting priorities, and collaborate closely with teammates to divide work and meet fast-paced deadlines. 

Constant presentations and design reviews strengthened my ability to communicate ideas, explain design decisions concisely, and iterate with intention. Most importantly, I learned to think beyond individual assets by creating scalable design systems that remain consistent across campaigns, platforms, and formats.

ROLE

Brand Design Intern

TEAM

Peacock Brand Design Team with Julie Ruiz (Head of Brand Design), Mike Fernandes (Art Director), and 10 other static and motion designers.
Peacock Career Landing Page Tile Wall Design


CRM (Email)

1. Peacock Year In Review Campaign

Context

“Year in Review” is Peacock's annual personalized email campaign that celebrates each user's streaming activity while highlighting the platform's biggest moments of the year. 

I designed branded email graphics, headers, and downloadable personalized fandom assets for users to share online. I assembled and updated the email mockups throughout the process with the latest assets from across the team, helping facilitate reviews with the correct versions. 

Team

  • Team project (Peacock brand design team, email team, Icon Illustrator Shira Inbar)
  • Requesting Team: Peacock

Skills

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Figma




2. Peacock Email Banner Design

Context

I designed a scalable CRM email banner system for Peacock across all content categories.

Team

  • Solo project
  • Requesting Team: CRM

Skills

  • Adobe Photoshop
  • Figma










Peacock promotional email



2. Peacock Email Calendar for TV & Sports Design

Context

The CRM email calendar is a modular email component that showcases upcoming TV shows and live sporting events on Peacock. 

My redesign focused on improving readability by simplifying the visual hierarchy, clearly grouping content by date, and creating a more cohesive design that aligned with Peacock's upcoming rebrand and the overall CRM email system.

Team

  • Solo project
  • Requesting Team: CRM Team

Skills

  • Adobe Photoshop
  • Figma

Calendar for TV shows in use.
Calendar for Sports in use.


Initial Calendar Explore




On-Platform Film Campaigns / Key Art

1. Wicked For Good Campaign
  • On-Platform, Wicked Collection border design system on the TV & mobile app homepage
  • Billboard motion graphics, out-of-home advertising.

Context

For Peacock's Wicked collection, I explored concepts for an on-platform border system across TV and mobile. 

My sparkle-inspired border concept was selected from the initial design explorations as the foundation for the final production design, which was later refined and expanded by the team. 

I also contributed to the out-of-home billboard campaign in California, collaborating with the Motion Design team.

Team

  • Team project (Peacock Brand Design and Motion Team)

Skills

  • Adobe After Effects
  • Adobe  Premiere Pro
  • Adobe Photoshop
  • Adobe Illustrator





My initial Wicked For Good border explore:



Digital Out of Home: Billboard Advertisment

My initial motion graphics

Bilboard on Sunset Blvd, Los Angeles, CA



2. The Super Mario Galaxy Movie

Context

For the Super Mario Galaxy Movie campaign, I designed a suite of digital performance banners across multiple specifications for Peacock. The design balanced Peacock's brand identity with the creative guidelines provided by Illumination and Nintendo, adapting both primary and secondary key art to maintain visual consistency and character legibility across a wide range of formats, including ultra-wide and vertical placements.

Team

  • Team project (Peacock Brand Design and Motion Team)

Skills

  • Adobe After Effects
  • Adobe Premiere Pro
  • Adobe Photoshop
  • Adobe Illustrator





Social Media, Performance Marketing

Context

Created motion graphics and carousel-based social media campaigns to showcase a variety of films available on Peacock. Assets were designed across multiple platform specifications, balancing engaging storytelling with consistent branding. 

Team

  • Solo project
  • Requesting Team: Peacock Performance Marketing Team

Skills

  • Adobe After Effects
  • Adobe  Premiere Pro
  • Adobe Photoshop
  • Adobe Illustrator


1. Little Rascals


Little Rascals, viral “Hope-core” style promo video for social media.





Variations of handwritten words to create the stop motion movement.


2. Now You See Me 2

Now You See Me 2, The Four Horsemen promo video.


3. Peacock Watchlist for Social Media 
Carosole cover design for multiple social media placements.

1x1
(Meta, Reddit)
4x3
(Meta, Reddit)
9x16 Guardrails
9x16
(Meta, Snapchat, Tik Tok)

On-Platform Virtual Channel Logo

Context

Designed logos for Peacock's on-platform virtual channels, creating visual identities that represented the themes, genres, or franchises featured within each curated channel. Each logo was developed to align with Peacock's brand system while clearly communicating the channel's content.

Team

  • Solo project
  • Requesting Team: Peacock On-platform creative Team

Skills

  • Adobe Illustrator
  • Adobe Indesign


1. Before Beyond the Villa virtual channel

Virtual channel logo design for Love Island USA spinoff series

2. Festive Family Favorites, Holiday Movies, Winter Classics virtual channel

Festive Family Favorites
Connective “family” typography


Holiday Movies
Inspired by the iconic Hallmark movie channel logo

Winter Classics
Snowflake imagery





Device and Marketing Partnerships

Context

Designed co-branded promotional assets for Peacock's device and marketing partnerships, integrating Peacock's brand identity with partner platform guidelines. The creative highlighted featured titles, bundle offers, and clear CTA messaging to drive subscription conversions across multiple partner channels.

Team

  • Solo project

Skills

  • Adobe Photoshop


1. Apple TV x Peacock Bundle Initial Explore

1. Corner Flares
2. Blue bottom flares for Apple TV content, 
golden bottom flares for Peacock content
3. Diagonal red gradient shadow for Apple TV content, 
diagonal blue gradient shadow for Peacock
4. blue, white, and red gradient at the bottom, behind the terms and conditions

2. Peacock x Instacart Advertisement




Internal Brand Team

Context

To support Peacock's upcoming rebrand, I contributed to visual explorations that helped define the platform's evolving design language while researching emerging AI tools to improve future creative workflows.

Team

  • Solo project

Skills

  • Adobe Photoshop
  • AI (Adobe Firefly, Runway)


1. Peacock Subscription Ad Explore
I explored visual directions for Peacock's subscription advertisements as part of the upcoming rebrand, reskinning existing promotional assets using the new visual language of soft gradients, glow, and flare.



2. AI Workflow Exploration
Researched the generative AI capabilities of Adobe Firefly and Runway to identify practical applications for Peacock's creative workflow. I developed an introductory presentation outlining key features, use cases, and best practices to help the Brand Design team integrate AI into future design projects.

More Projects



SONOSPHERE

Ruined Birthday